Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. Reebok’s presence at the Crossfit Games had to be impressive so we created an interactive challenge where athletes would compete against their Crossfit heroes. In total the campaign drew 1031 participants from over 33 countries and our microsite drew 4379 visits.
Reebok: Step Up to the Reebok Athlete Challenge
Creative