The Cross Agency is the full service agency division of Cross MediaWorks. The Cross Agency and Cross MediaWorks specialize in offering cutting edge media strategies and creative campaigns that deliver measurable results for companies seeking to generate consumer sales or business to business sales in retail, indirect, and direct channels. The Cross Agency offers complete media planning, buying and tracking services across all media from TV to social media, from print to out-of-home and streaming online.The Cross Agency media group plans, buys and tracks media in the U.S. and Canada.Currently the media group is placing media in over 80 local DMA's in addition to satellite and network television platforms. the percentage of TV media placed is split between long form and short form lengths. They also specialize in Hispanic media placement.The agencies creative division is focused on delivering high quality lead generation and direct-to-consumer sales creative that also builds brand equity.