ADN: Connecting with Hispanic consumers at the core. Effective communication requires great insights. This means understanding what makes a particular group of individuals think, feel and act a certain way. The traits that make them collectively similar, yet individually unique, are contained in a simple molecule that is the blueprint for life itself. That molecule is known as DNA. Or in Spanish, ADN. Through a suite of fully integrated Hispanic marketing services, ADN helps brands harness the power of the country's fastest growing segment through communication that is at once relevant, differentiated and memorable. In other words, communication that reaches them at the core.