Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere in Brooklyn, N.Y.; the media planning and buying shop Crossmedia, New York; and digital agency 22squared in Atlanta.
Ad Week, 04/02/2015
When Verizon revealed today that it's buying AOL for $4.4 billion, it begged the question: How would it affect AOL's
Ad Week, 05/12/2015
While activist investors like Starboard Ventures LLC had advocated for an AOL-Yahoo merger, Verizon’s intent to purchase the former seems to have dampened that plan. So where does that leave Yahoo? “No different than they were before,” said Pivotal Group analyst Brian Wieser. “In a bad position.” Not everyone has such dire predictions. Cantor &... Continue reading »
After seven seasons, popular show Mad Med is set to air its finale this Sunday.
The Drum, 05/15/2015
|Client||Start Year||End Year|
|ScottsMiracle-Gro (Bonnie Plants)||2016||Current|
|Adventist Health System||2016||Current|
|Sweetwater Brewing Company||2016||Current|
|Southeast Toyota Distributors||2000||Current|
|The Home Depot||2014||Current|
22squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action, and positive impact, across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.
President, Chief Executive Officer
EVP, Chief Client Officer
EVP, Tampa General Manager
EVP, Chief Creative Officer
SVP, Executive Director of Media & Analytics
SVP, Director of Content Marketing and Partnerships