Lean Cuisine - #WeighThis

Case Study

  • Experiential
  • Social Media
  • Experiential Marketing
  • women
  • Social Media Campaign
  • lifestyle
  • challenger brand
  • Social Good

Reinventing Lean Cuisine by asking women to 'weigh what matters'.

After nearly six straight years of declining sales, Nestlé Lean Cuisine embarked on a rebrand that included introducing all new advertising, packaging and frozen entrée options. Popular thinking around what it meant to lead a healthy life had completely shifted, and it quickly became clear they needed to change the thing they were known for most: DIET.

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