Allbirds launched its influencer program in 2020, but quickly realized that influencer content varied greatly in terms of consistency and efficacy.

To remedy this, Allbirds teamed up with Acceleration Partners (AP) to develop a plan for increasing the quality, consistency and volume of influencer content. Acceleration Partners crafted an always-on strategy that involved recruiting new, highly productive influencers to the program and implemented a better incentive structure to retain existing influencer partners.