Client Start Year End Year
Domino's Bulgaria 2016 Current

Ad buying is getting increasingly sophisticated. This sophistication is driven by the ability to separate and recombine data and media while accessing huge pools of inventory. The new ad architecture of programmatic buying enables marketers to reach discrete audiences and eliminate the waste that’s been long tabbed as the bane of CMOs. Adtrader examines how marketers and publishers adjust to the changing dynamics of modern media buying and turn challenges into opportunities.

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