Despite all this headwind, some excelled, and some new leaders, who adapted better to the transforming ecosystem, emerged.
MIAMI, May 31, 2019 /PRNewswire/ -- Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named...
PR Newswire, 05/31/2019
With the demographic changes in the U.S., we will need better prepared multicultural marketing professionals to support our businesses. But what makes a strong multicultural marketing professional?
|Client||Start Year||End Year|
|State Farm Insurance||1998||Current|
|The Clorox Company||2007||Current|
|Tobacco Free Florida||2009||Current|
|Memorial Sloan Kettering Cancer Center||2019||Current|
|Cinnamon Toast Crunch||2019||Current|
As modern culture marketers with a Multicultural DNA, at Alma we’ve honed our skills in unlocking culture for our partners through segmentation and creative excellence for more than 25 years. it all started with Hispanic, uncovering deep, specific insights that get us to authentic work that moves people. we later applied those skills across other multicultural segments.
Even now, we constantly push ourselves, mining for deeper insights to better understand and connect beyond ethnicity and race. Then we bring those to life through world-class creative craft. Maybe that’s what got us to becoming the fourth most effective agency in the country.
As we stop and look around at the diverse, modern world we all live in, it turns out we’ve been developing mainstream, “General Market” work all along.
Luis Miguel Messianu
Creative Chairman, CEO
Co-President & Chief Operating Officer
Co-President & Chief Creative Officer
SVP Account Services
VP Strategic Insights