McDonald's "Tio Roberto" Brand TV Commercial 60s

McDonald's Corporation

Creative

  • Multicultural
  • Food
  • Hispanic
  • McDonald's
  • Family
  • QSR
  • Insights
  • Millennial Moms
  • Generation Z
  • bicultural

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.

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