Sol "Shine Your Way" Case Study - 2019 Effie Award

Miller Coors

Case Study

  • TV/Video
  • Advertising
  • Social Media
  • Multicultural
  • Beverage
  • Beer
  • Hispanic
  • online
  • Millennials
  • Beverage Alcohol
  • social content
  • Broadcast TV

One of our five 2019 Effie awards. A bicultural mashup of traditional and trendy. “Shine Your Way” parallels the vibrancy of our young and diverse target with the warmth and light of Sol beer.

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