One of our five 2019 Effie winning cases. There’s airplane mode, work mode, vacation mode, and now you can switch to #FutbolMode thanks to Sprint. 2018 was the year of the World Cup, but unfortunately for the fans in the United States, the games were played during work hours. How to help them enjoy the games as they deserve? This World Cup campaign was designed to connect fans with the fútbol they love, 24/7, through every touchpoint available: broadcast, in person, online, on their phone, and even at their desk. Soccer legends also covered up for their fans at work while they watched their teams make history.
Sprint "Fútbol Mode" Case Study - 2019 Effie Award
- Social Media
- Effie Award
- social content
- Broadcast TV