Kingsford - Case Study

The Clorox Company

Case Study

  • TV/Video
  • Social Media
  • Multicultural
  • Hispanic
  • social content

The charcoal category is sizzling out, but Hispanics - for whom grilling is a way of life - represent a big growth opportunity for premium charcoal brand, Kingsford. Since Hispanics are the ultimate hosts and anything that will get in the way of a seamless experience for their loved ones is a deal breaker, the “Que Se Prenda” campaign offered the perfect charcoal for their many grilling occasions. Whether it’s a long-lasting big family barbeque or a spur-of-the-moment celebration, Kingsford has the best charcoal for the best parrillada.