McDonald's - First Customer

McDonald's Corporation


  • Advertising
  • Multicultural
  • Food
  • Retail
  • Hispanic
  • McDonald's
  • Millennials
  • QSR
  • teens
  • Insights

McDonald’s is always looking for more ways to connect with consumers beyond feeding them. We took a near universal experience — a teenager’s first job — and presented it through the lens of the bursting-with-pride Hispanic parents. The campaign made people laugh while reminding them that McDonald’s is often the first real work experience for thousands of teenagers — just one more way the company is an important part of the Hispanic community.