McDonald's - Hacer Case Study - 2019 Effie Award

McDonald's Corporation

Case Study

  • Advertising
  • Social Media
  • Multicultural
  • Hispanic
  • Effie Award
  • Millennials
  • Education
  • QSR
  • gen z
  • Fast Food
  • Generation Z
  • scholarship

One of our five 2019 Effie Awards. Gen Z Hispanic students seek more than money for school—they seek mentorship and knowledge. By going above and beyond what a scholarship provides, HACER put McDonald’s front and center as a resource that students repeatedly called on during their journey to college--leaving a fond memory of the brand for them to carry into adulthood.