McDonald's - World Cup Case Study - 2019 Effie Award

McDonald's Corporation

Case Study

  • TV/Video
  • Social Media
  • Multicultural
  • Food
  • Hispanic
  • Effie Award
  • Millennials
  • QSR
  • Broadcast TV
  • Fast Food

One of our five 2019 Effie Awards. Introducing the “breakfast game”: a new ritual for sports fans to gather and watch the 2018 morning world cup games over McDonald’s breakfast.

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