When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it gave us an idea to promote Season 2 of the show. Characters from the show gave a brief Spanish lesson, teaching fans the phrases you don’t exactly learn in grammar school.
Alma won 9 Cannes Lions with this campaign.
Netflix's Narcos - Spanish Lessons Case Study - 2017 Cannes Winner
- global campaign
- Social Media Campaign
- Social Media Content
- Creative Campaign
- Social Media Strategy
- general market