Netflix's Narcos "Spanish Lessons" - 2017 Cannes winner

Case Study

  • Advertising
  • Millennials
  • cannes
  • global campaign
  • Social Media Campaign
  • Social Media Content
  • Creative Campaign
  • Social Media Strategy
  • general market

When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it gave us an idea to promote Season 2 of the show. Characters from the show gave a brief Spanish lesson, teaching fans the phrases you don’t exactly learn in grammar school.

Alma won 9 Cannes Lions with this campaign.