Pepsi - Case Study

PepsiCo

Case Study

  • TV/Video
  • Social Media
  • Multicultural
  • Hispanic
  • social content

Pepsi's "Stand Up" campaign showcased the challenges faced by bicultural Hispanics, who are authentic despite facing being judged by two cultures every day. The innovative concept, which was bilingual in both creative execution and media, resulted in Hispanic sales increase.

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