Sol "Shine Your Way" - 2019 Effie winner

Molson Coors

Case Study

  • Social Media
  • Multicultural
  • Hispanic
  • Millenials
  • Effie Award
  • Digital Advertising
  • Creative Campaign
  • Broadcast TV
  • general market
  • young adults

One of our five 2019 Effie Awards. A bicultural mashup of traditional and trendy. “Shine Your Way” parallels the vibrancy of our young and diverse target with the warmth and light of Sol beer.