Tobacco Free Florida "The Facts Now" - 2019 Effie winner

Tobacco Free Florida

Case Study

  • Multicultural
  • Website Design
  • Millenials
  • Effie Award
  • Digital Advertising
  • Social Media Campaign
  • teens
  • social content
  • gen z
  • Broadcast TV
  • general market

One of our five 2019 Effie Awards. For decades, Big Tobacco companies have been convincing teens to take up a deadly habit. These series of online videos and pre-roll ads imagine what some of the dark jokes tobacco executives would be saying in their headquarters. In the end, we prove to everyone that smoke is no joke.