AMP partnered with the Ad Council and YouTube to create and produce a video content campaign that centered around empowering young females to pursue careers in STEM (science, technology, engineering and math).
Our goal and our challenge was to use insights-based, creative storytelling to empower parents to encourage an interest in STEM. More specifically, we wanted to understand and reach the audiences of Bargain Hunter parents and Technophile parents, who we found, through working with Google, showed strong affinity for the cause.
AMP concepted and produced videos portraying the relationship between parents and their daughters as they grow up to feel confident about their passions in STEM.
The work has been featured in numerous industry publications including Adweek, and was shown at a private event hosted by Google at SXSW 2019.
Ad Council x YouTube
- stem learning
- Digital marketing
- Social Good
- content creation
- Creative Campaign