40% of American workers miss a day of work because they have a hangover. It was our job to fix that. Blowfish for Hangovers, the only hangover product with a formulation recognized as effective by the the FDA, challenged us to help drive mass awareness of their product among a core target audience 21-29 year old drinkers and drive sales at CVS. Through the innovative use of social AMP helped garner 15x the number of brand engagement and impressions than the dollars invested.
Blowfish for Hangovers