Blowfish for Hangovers


Case Study

40% of American workers miss a day of work because they have a hangover. It was our job to fix that. Blowfish for Hangovers, the only hangover product with a formulation recognized as effective by the the FDA, challenged us to help drive mass awareness of their product among a core target audience 21-29 year old drinkers and drive sales at CVS. Through the innovative use of social AMP helped garner 15x the number of brand engagement and impressions than the dollars invested.