Hasbro's Edison the Elf

Case Study


We created a simple online experience that allowed kids and parents to take a sneak peek at life in Santa's workshop and some of Hasbro's best holiday toys. EdisonTheElf.com featured a lovable tour guide of Santa's workshop name Edison the Elf, the top toy-builder-tester-player and Hasbro-elf in the North Pole. He showed users a day in the life of a fun-loving elf, earning and honest living in Santa's workshop. In true holiday spirit, kids were able to write a letter to Santa and include a wish list. Kids could choose from 24 Hasbro toys to fill out their 'wish list' and email to their parents or print to send.

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