For over 50 years, Play-Doh fans have been modeling bigger and better creations year-after-year. Through social channels, Play-Doh wanted to keep these fans inspired to continue sculpting. Elevating brand engagement among these loyal, creative and innovative fans would be the ultimate measure of success. Knowing Play-Doh's fan base loves inventive, inspiring and timely creations, we connect with the audience by re-creating memorable, pop-culture moments to engage the 1.4 million fans, daily.
- Social Media