Hot Tools Campus Activation Sizzle Reel

Helen of Troy

Case Study

  • Experiential
  • Social Media
  • Public Relations
  • influencer
  • Experiential Marketing
  • Events
  • Digital Media
  • Digital marketing
  • mobile tour
  • skincare, beauty, medical

We created and executed a college campus mobile salon tour for professional hair appliance brand, Hot Tools, and used Instagram Stories to amplify the insta-worthy event in real-time. Although the mobile salon tour was only in Southern California, the amplification of the event on Instagram allowed followers around the country to follow along on the tour and see behind-the-scenes from setting up the salon to getting to know the stylists. Over the 9-day activation, we had a total of 74K impressions and 681 engagements from organic Instagram Stories.