Icelandair Uber Surprise Stopovers


Case Study

Since the 1960's, Icelandair has offered a unique benefit- the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destination. A sweet deal yet a deal that's not so easy to explain concisely to busy consumers. To capture consumers' attention, we partnered with Uber SUVs for one day- transforming SUVs into an immersive Icelandic ad experience. The uninterrupted environment allowed us to clearly communicate the Stopover message while providing surprise and delight to passengers along the way.

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