Since the 1960's, Icelandair has offered a unique benefit- the Icelandair Stopover. The offer allows passengers to stop in Iceland at no additional airfare on their way to over 20+ European destination. A sweet deal yet a deal that's not so easy to explain concisely to busy consumers. To capture consumers' attention, we partnered with Uber SUVs for one day- transforming SUVs into an immersive Icelandic ad experience. The uninterrupted environment allowed us to clearly communicate the Stopover message while providing surprise and delight to passengers along the way.
Icelandair Uber Surprise Stopovers