Jacksonville Jaguar fans are a dedicated group. The understand that fandom is not a 4 hour commitment on Sundays, it's a lifestyle. Our job was twofold: engage the diehards and grow the fanbase. Because fans look forward to game day all week long, we decided to make every day game day by replicating the game day experience in the form of a video game. The first ever, team-inspired video game, Duval Dash- an 8-bit video game.
Jacksonville Jaguars- Driving Fan Engagement