Challenged by an influx of competitors, Maruchan came to AMP looking for help identifying new audiences to maintain and increase market share. Through a deep research process, we identified an opportunity to make this college staple a mainstay in the pantries of working moms. We built a platform around simple recipes that allow her to spend less time in the kitchen and more time with family. Our “Bringing Smiles to the Table” campaign spanned web, social, digital, and broadcast to deliver results.

The 'Dinner Conversations' spot elevated the fun and the brand's kawaii qualities, and prioritized family so moms everywhere could “Bring Smiles to the Table.”

ACCOLADES:
Our spot was featured by AdAge's Creativity Online as their Pick of the Day: http://creativity-online.com/work/maruchan-dinner-conversation/53015