Pretzel Crisps

Pretzel Crisps

Case Study

With primary research, we learned an important thing: snackers are looking for a multi-purpose snack that fits their lifestyle and interest. Enter the opportunity for Pretzel Crisps, the world's first spreadable pretzel-shaped cracker. Pretzel Crisps challenged AMP to help them build brand equity within the saturated snack industry. We developed a strategy to increase brand awareness and drive sales by deploying a brand awareness campaign through digital and social media and creative executions.

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