Puma - Do You Anthem

PUMA

Creative

  • Digital
  • video
  • global campaign
  • fitness
  • Digital marketing
  • Social Good
  • Creative Campaign

For International Women’s month, PUMA wanted to expand its “Do You” campaign and lead the social conversation around female empowerment throughout the month of March. PUMA has always championed those who dare to push things forward and rewrite the rules.

For International Women’s Day, AMP put uncompromising and unapologetic females center stage. Professional basketball player Skylar Diggins-Smith opened up about her struggles and what she is doing to change the world around her by working with Boys and Girls Clubs of America to prevent bullying. Lauren Lovette, NYCB principal dancer and choreographer, shared her personal battles and how she gives back to young girls through free dance lessons with Groove with Me.

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