Stop & Shop, a regional grocery store in the Northeast, recognized that the way consumers are grocery shopping is changing. To stay ahead of the shifting landscape, Stop & Shop is undertaking a series of efforts to reimagine their brand and revolutionize the way people engage, shop, and buy groceries in-store and online. To support these efforts, AMP is leading Stop & Shop on a digital transformation to understand, support, and engage the consumer across an omni-channel shopper journey.