Thank you! #WeRunTogether in the 2014 Boston Marathon

John Hancock

Case Study

Since 1985, John Hancock has served as the principal sponsor for the Boston Marathon. Leading up to the year's Marathon, John Hancock wanted to extend its sponsorship online to future bring to life this year's theme of connectivity. We discovered a sense of connectivity existed only between runners and the Boston Athletic Association but between the runners, friends and families and the city of Boston. Our job was to determine how to bring the theme of connectivity to life on a tight budget.

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