Welch's Snack Fruitfully Video

Welch's Fruit Snacks


  • Food
  • cpg
  • video
  • Kids Marketing
  • Food and Beverage
  • Shopper Marketing
  • Digital Media
  • Digital marketing
  • content creation
  • Parents
  • Creative Campaign
  • In-store
  • Millennial Parents

As their full-service partner, AMP has developed a robust media strategy and creative platform for Welch's Fruit Snacks that lives across digital and traditional. Without an eCommerce presence, we were tasked with ensuring that our digital-first platform could drive impact for Welch’s in store. We built a creative media mix designed to lead consumers down the purchase funnel and leveraged couponing partners and interactive ad units that allowed us to see the direct impact of our work in retail.