How to build a marketing promotion that uses QR codes or scan tags with smart phone applications. App review services for marketing promotions and campaigns.
Mobile scan tags or QR (“quick release”) codes are like barcodes for a smartphone. When scanned with a smartphone application, users can be linked to a company website revealing additional sales and marketing information for a company. This powerful marketing trend is quickly becoming a must-have high-tech tool for marketing promotions and campaigns.
While early adopters of the new mobile tag have been mainly bigger companies with large marketing budgets and agency support, the mobile scan tag technology is widely available for businesses of any size to use for their local or national marketing promotions.
The Trend of Using Mobile Scan Tags for Marketing Campaigns
The mobile QR code scan trend is just beginning to pick up for consumer marketing. According to a 2011 study conducted by MGH, Inc. and reported on MarketingProfs.com, 32% of smartphone users have already used a QR code and 70% would be likely to use one in the near future.
Consumers are now seeing these specialized barcode scans displayed on everything from print ads to business cards and walls bathroom stalls. The technology is truly mobile and can capture the attention of consumers while on the go or in a buying situation. In fact, the same study reported by MarketingProfs.com stated that 72% of smartphone users would be likely or somewhat likely to remember an advertisement with a mobile QR code tag.
Promote Your Business with Mobile QR Codes and Tags
With easy to download smartphone reader applications and QR codes that can easily be created with rendering tools such as Microsoft’s Mobi Tag Reader, adding a QR code scan campaign can be a great way to build on an existing marketing plan strategy template for a business.