Boston PR firm Archetype Communications provides services in public relations, marketing, public affairs, social media, branding, reputation management and thought leadership communications. We describe our work as "Classic Public Relations For The New Media Ecology."

Principal Gregory Peterson, MPA/JD, is an experienced Boston PR consultant. A graduate of the Harvard Kennedy School, Gregory was Project Director at TED Conferences, VP of Public Affairs at Biogen, and Director of Communications in a Governors Office. He has served as a Trusted Advisor and Thinking Partner for leaders in a variety of fields.

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