Dodge - "Warning"



  • Male Humor
  • Brand Positioning
  • Media Buying
  • Warning
  • Adrenaline

When you offer a car off the line with more than 700 horsepower, you’re no ordinary car company. You’re Dodge. You’re pure muscle, pure adrenaline, and pure danger. But a little bit of danger can be good for your health—if you can handle it. So we treated Dodge like the visceral, psychoactive driving experience it is, with a public warning announcement intended for true lovers of American muscle cars. And with a bold media approach which centered around buying inventory ONLY on networks who would run the spot as-is, without censoring anything, we ensured our warning would be pure, loud, and clear.

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