Huntington Bank "Gnome"

Huntington Bank

Creative

Huntington Bank has launched a series of TV spots, part of the Columbus, Ohio-based company’s overarching “In Hiding” brand campaign, that reinforce how the company differs from competitors. Created in partnership with agency of record Arnold Worldwide, the films show Huntington’s bankers out in the community, and use humor to highlight Huntington’s first priority: supporting its customers and their evolving needs. The videos’ tongue-in-cheek approach is a divergence for the banking category, which has historically lacked this light-heartedness.

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