Jack Daniel's Gentleman Jack

Jack Daniel's


Brown-Forman and Arnold Worldwide launched an integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. The TV spot is reminiscent of a “Vanity Fair”-style photo shoot, featuring actual Jack Daniel Distillery workers dressed to the nines and looking distinguished among their usual surroundings.

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