Jergens: "Let Your Beautiful Shine"

Creative

In a new campaign from Kao USA Inc.’s Jergens, “Let Your Beautiful Shine,” actress and comedian Leslie Mann reprises her comedic role as brand spokesperson. The spots feature the addition of her real-life daughter, Maude Apatow, which adds a quirky mother-daughter element to the light-hearted humor and wit of the campaign. By having Maude be part of the “Let Your Beautiful Shine” campaign, Jergens taps into a younger audience while staying true to its long-standing heritage.

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