New England Revolution: "It Started Here"

New England Revolution

Creative

The New England Revolution launched "It Started Here," a brand campaign that celebrates the defining conflict that gave this team its name, and the region its character. With cameras in tow, British redcoats dressed head-to-toe in period correct military costumes roamed the streets enforcing old colonial acts, such as confiscating all hats not made in Great Britain and levying outrageous taxes on unsuspecting customers. The result? A lot of truly pissed off Bostonians.

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