Reese's: PAC-MAN Snapchat Game

Creative

Hershey-owned Reese’s Peanut Butter Cups introduced a Pac-Man themed game on Snapchat to reach young candy lovers who don’t use Facebook or watch TV. The game features a PAC-MAN like peanut butter cup gobbling up Reese’s pieces. Reese’s directs people to play the game through a Snapcode that the brand shared in promoted tweets. Snapchat users can simply scan the Snapcode to play the game. Meanwhile, Reese’s also made the game available through ads on Discover or between Stories. Once Snapchat users have swiped up those ads, they can play the game.

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