Client Start Year End Year
Massachusetts Health Connector 2017 Current
Tufts Health Plan - Harvard Pilgrim 2020 Current
Massachusetts Department of Labor and Workforce Development 2020 Current
MA Department of Public Health 2019 Current
Massachusetts DOT 2019 Current
Massachusetts Department of Housing & Community Development 2019 Current
Eastern Bank 2017 Current
Cruz Construction 2015 Current
Harvard Street Neighborhood Health Center 2022 Current
Boston Public Health Commission 2021 Current


Archipelago Strategies Group (“ASG”) is a full-service agency based in Boston. In 2013, Latina social marketing expert Josiane Martinez founded ASG with a vision of “marketing with purpose.” ASG helps organizations connect with diverse audiences through integrated, multi-channel, and multicultural campaigns - increase access to health care, education, economic opportunities, and more.

ASG specializes in social marketing, which applies marketing principles and techniques to create, communicate, and deliver influential content to achieve an equitable common good. This approach has proven successful in serving more than 200 clients in Massachusetts, nationally, and internationally in the government, health care and nonprofit sectors since our founding.

ASG is a certified Minority-Owned, Woman-Owned, and LGBTQ- Owned business enterprise, and was recognized as the 2017 Minority-Owned Small Business of the Year by the U.S. SBA. Three-quarters of ASG’s staff are bilingual in Spanish/English and Portuguese/English - this unique language capacity allows ASG to encourage diverse communities across the Commonwealth to grow and thrive.

  • Josiane Martinez

    Josiane Martinez

    Founder & CEO

  • Gaby Quintero

    Gaby Quintero

    SVP of Client Services & Delivery

  • Fred Martins

    Fred Martins

    Creative Director

  • Paulina Rodriguez

    Paulina Rodriguez

    Associate Director of Marketing, Client Services & Delivery

  • Myer Henderson

    Myer Henderson

    Director of Business Development

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