Fenway Health engaged ASG to better understand barriers for Latino MSM (men-seeking-men) to accessing sexual health and HIV/AIDS testing services. ASG developed a creative marketing campaign featuring a digital Bitmoji character to serve as a trusted, confidential health advisor and created a series of video ads and memes for dating apps and social media profiles. These memes and videos that generated 99% positive reactions and engaged members of the community in important discussions about their sexual health. ASG’s campaign reached more than 250,000 online, generating more than 220 new member leads for Fenway Health.