Tufts Health Plan - Harvard Pilgrim
Massachusetts Health Connector
ASG's CEO and Founder, Josiane Martinez was a featured speaker for the Commonwealth Corporation Latinx Business Roundtable Series. A series of Minority-Entrepreneur events kicked-off in Springfield Wednesday evening.
By many measures, Massachusetts has pulled through the COVID-19 crisis stronger than the nation at large, despite initial challenges in getting vaccines to low-income communities of color. In doing so we changed the paradigm on how to address a public health crisis with a historic commitment to peer-to-peer, grassroots outreach and multicultural marketing that helped our most vulnerable communities get vaccinated.
In Massachusetts, only 11% of Black residents and 32% of Latinos say they will take a COVID vaccine as soon as it is available to them, writes Josiane Martinez. To boost vaccination rates, we need a culturally competent, multilingual plan that addresses health disparities and mistrust in government.
Boston Business Journal and event partner, JPMorgan Chase, recently held a virtual discussion with a group of industry leaders to discuss how diversity and inclusion initiatives intersect with economic recovery efforts.
Boston Business Journal, 12/01/2020
We sat down to discuss closing the wealth gap and how communities of color can recover from the current economic downtown and learned more about the work Martinez is doing as the founder and CEO of Archipelago Strategies Group.
Eastern Bank, 07/06/2020
|Client||Start Year||End Year|
|Massachusetts Health Connector||2017||Current|
|Tufts Health Plan - Harvard Pilgrim||2020||Current|
|Massachusetts Department of Labor and Workforce Development||2020||Current|
|MA Department of Public Health||2019||Current|
|Massachusetts Department of Housing & Community Development||2019||Current|
|Harvard Street Neighborhood Health Center||2022||Current|
|Boston Public Health Commission||2021||Current|
Archipelago Strategies Group (“ASG”) is a full-service agency based in Boston. In 2013, Latina social marketing expert Josiane Martinez founded ASG with a vision of “marketing with purpose.” ASG helps organizations connect with diverse audiences through integrated, multi-channel, and multicultural campaigns - increase access to health care, education, economic opportunities, and more.
ASG specializes in social marketing, which applies marketing principles and techniques to create, communicate, and deliver influential content to achieve an equitable common good. This approach has proven successful in serving more than 200 clients in Massachusetts, nationally, and internationally in the government, health care and nonprofit sectors since our founding.
ASG is a certified Minority-Owned, Woman-Owned, and LGBTQ- Owned business enterprise, and was recognized as the 2017 Minority-Owned Small Business of the Year by the U.S. SBA. Three-quarters of ASG’s staff are bilingual in Spanish/English and Portuguese/English - this unique language capacity allows ASG to encourage diverse communities across the Commonwealth to grow and thrive.
Founder & CEO
SVP of Client Services & Delivery
Associate Director of Marketing, Client Services & Delivery
Director of Business Development