MTV is arguably the most iconic and ground-breaking television network for young people around the world. But in the age of the social media (and its two-way, instantaneous communication), TV networks can be seen as relatively stagnant.
MTV came to us with a challenge - get a new generation of viewers tuning into MTV and help reposition the channel’s entire viewing experience. So we brought the energy of the Internet to Broadcast television.
- Brand Strategy
- strategic positioning
- global campaign
- global launch