MTV Bump

Case Study

  • Brand Strategy
  • entertainment
  • strategic positioning
  • global campaign
  • global launch

MTV is arguably the most iconic and ground-breaking television network for young people around the world. But in the age of the social media (and its two-way, instantaneous communication), TV networks can be seen as relatively stagnant.

MTV came to us with a challenge - get a new generation of viewers tuning into MTV and help reposition the channel’s entire viewing experience. So we brought the energy of the Internet to Broadcast television.

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