Make Today Wealthy

CommunityAmerica Credit Union

Creative

  • TV/Video

To stand apart from the larger competition that outspends them 10:1, CommunityAmerica decided to change the conversation. While it’s not uncommon for a financial institution to talk about “wealth,” it is unusual for them to frame it in terms of relationships and experiences. That’s exactly what this plucky, not-for-profit credit union did. They redefined “wealth.”

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