The past year and a half yielded an unprecedented experiment in which our entire nation was forced to spend more time at home than at any point in their lifetimes — a change of pace, of place and of perspective, impacting every single person in America, across every generation and demographic. The result: a more intimate understanding of the role home plays in our days, in our lives and in our overall health. This experience will shape the very anatomy of home for the future. Brands can either tap into this understanding or ignore it.
Little Black Book, Barkley chief engagement officer Jim Elms launches 'The Media Advantage' with tongue-in-cheek campaign
Using an analysis of national surveys of 9,000 consumers over the last two years, and evaluating more than 150 brands in 25 categories, this article argues that brands that work as unified systems perform far better than those that don’t.
|Client||Start Year||End Year|
|Beaumont Hospital System||2020||Current|
|Post Consumer Brands||2020||Current|
|Fogo de Chao||2019||Current|
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