Creative
SelectHealth
Blue Cross Blue Shield of Kansas City
Blue Cross Blue Shield of Kansas
Winnebago
www.barkleyus.com
Project the Pure Joy of Home :60
Terminix
Cases
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Planet Fitness
www.barkleyus.com -
HARIBO: Chewy Channel Case Study
Haribo
News
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Cheese Dust, Boogers and the Zen of Rage Cleaning Paperbird advertising as group therapy in Covid
The idea for Paperbird was born in what was less of a creative work session and turned into more of a support group for my creative team as we were commiserating about cleaning up other people's messes. After sharing stories of roommates who notoriously refused to do dishes, significant others who brazenly walked away from significant spills and stains, and the uncle who just wouldn't flush, we laughed, cried and knew we might have something.
Muse by Clio, 08/25/2020
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Winnebago owners sing about getting 'on the road again' in a post-lockdown world
User-generated campaign from Barkley comes as RV vacations see a rise in popularity
Ad Age, 07/21/2020
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Post-pandemic, your consumers own you—and what to do about it
Brands have evolved: The fading formula of “a product + a jingle + inescapable advertising” has morphed into a complex system of multichannel engagements that puts control of communications, and many times advertising, in the hands of consumers. What brands think of themselves is no longer enough.
Barkley, 06/22/2020
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Delta Faucet Sends Lead Agency Duties to Barkley
Delta Faucet Company has selected Kansas City-based independent creative idea company Barkley as Delta brand’s lead agency after a competitive review. Barkley's modern consumer expertise and ability to focus on the whole brand helped it to stand out during the competitive process
Little Black Book, 06/01/2020
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How imagination can create a post-COVID-19 creative revolution
Albert Einstein’s last theory should be a call to arms for the advertising and marketing industry.
Fast Company, 05/14/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Copper Mountain | 2020 | Current |
| Security Benefit | 2020 | Current |
| SummaCare | 2020 | Current |
| SelectHealth | 2019 | Current |
| U.S. Bank | 2020 | Current |
| Terminix | 2019 | Current |
| Delta Faucets | 2020 | Current |
| Fogo de Chao | 2019 | Current |
| Justin's Nut Butter | 2019 | Current |
| Marc Anthony | 2019 | Current |
About
Barkley is an independent idea company that builds potent modern brands, inside and out.
We believe the only brands to survive will be the ones that evolve at the rate of the consumer. In the last decade, Barkley has become one of the preeminent experts on the Modern Consumer.
We're committed to knowing the modern consumer better than anyone else and building brands to meet and lead them. We do this through our three idea centers - strategy, design, and activation.
People
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Joe Sciara
EVP, Growth
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Jeff King
CEO
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Jim Elms
Chief Engagement Officer/CEO FutureCast
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Dan Fromm
President and COO
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Suzanne Williams
Chief Financial Officer
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Tim Galles
Chief Idea Officer
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Jason Parks
Chief Growth Officer
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Katy Hornaday
EVP/Executive Creative Director
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Stephanie Parker
SVP Brand Leadership
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Sara Buck
EVP/Client Operations
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Brad Hanna
EVP, Director of Business Strategy
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Chris Cardetti
Executive Strategy Director
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Amy Allen
Chief Legal Counsel/EVP Human Resources
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Mike Swenson
President/Crossroads
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Jeff Fromm
President/FutureCast