Brands have evolved: The fading formula of “a product + a jingle + inescapable advertising” has morphed into a complex system of multichannel engagements that puts control of communications, and many times advertising, in the hands of consumers. What brands think of themselves is no longer enough.
Delta Faucet Company has selected Kansas City-based independent creative idea company Barkley as Delta brand’s lead agency after a competitive review. Barkley's modern consumer expertise and ability to focus on the whole brand helped it to stand out during the competitive process
Little Black Book, 06/01/2020
Right now, we find ourselves in the Peak Phase of this pandemic. Our central POV: Strong brands don’t go dark. They focus on useful innovation that will allow them to emerge even stronger than they were before this crisis.
|Client||Start Year||End Year|
|Fogo de Chao||2019||Current|
|Justin's Nut Butter||2019||Current|
Barkley is an independent idea company that builds potent modern brands, inside and out.
We believe the only brands to survive will be the ones that evolve at the rate of the consumer. In the last decade, Barkley has become one of the preeminent experts on the Modern Consumer.
We're committed to knowing the modern consumer better than anyone else and building brands to meet and lead them. We do this through our three idea centers - strategy, design, and activation.
Chief Engagement Officer/CEO FutureCast
President and COO
Chief Financial Officer
Chief Idea Officer
Chief Growth Officer
EVP/Executive Creative Director
SVP Brand Leadership
EVP, Director of Business Strategy
Executive Strategy Director
Chief Legal Counsel/EVP Human Resources