Creative
Planet Fitness
MoLot: 2019 Holiday Scratcher :30
Missouri Lottery
Regis Corporation
Cases
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Wingstop: Rap Battle Case Study
Wingstop
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Dice
News
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Why Planet Fitness Made a Peloton Pivot for New Year’s Eve – Adweek
Planet Fitness’ over-the-top ‘Bike of Shame’ ad was the perfect way to kick off New Year’s Eve.
Adweek, 01/13/2020
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Barkley and ShopRite Launch Two Private Own Brands to Wakefern Grocery Cooperative | LBBOnline
Little Black Book, Barkley and ShopRite Launch Two Private Own Brands to Wakefern Grocery Cooperative . The two companies worked together to bring the products to the food and household space
LBB, 11/11/2019
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Barkley amps up client roster with Justin's | Campaign US
The indie is on a winning streak. The independent agency, Barkley, which has been quietly building out its client roster with big brands in recent months.
Campaign US, 11/04/2019
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Can a Big Win Save a Dying Business Model? | LBBOnline
Little Black Book, Can a Big Win Save a Dying Business Model?. INFLUENCERS: Barkley's David Gutting on whether Captain America can revive flagging agencies
LLB, 10/25/2019
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From Southwest Airlines to Under Armour, Companies have to win inside to win outside | WARC
When executives talk about culture, they tend to think of it only in terms of internal health, not external success. That’s a big mistake. Culture is not just internal. Your culture is your brand.
WARC, 10/14/2019
Clients
| Client | Start Year | End Year |
|---|---|---|
| Fogo de Chao | 2019 | Current |
| Justin's Nut Butter | 2019 | Current |
| Marc Anthony | 2019 | Current |
| Planet Fitness | 2019 | Current |
| Dairy Queen | 2012 | Current |
| ShopRite | 2019 | Current |
| Regis Corporation | 2019 | Current |
| At Home | 2017 | Current |
| Sentry Insurance | 2019 | Current |
| Valent USA | 2018 | Current |
About
Barkley is an independent idea company that builds potent modern brands, inside and out.
We believe the only brands to survive will be the ones that evolve at the rate of the consumer. In the last decade, Barkley has become one of the preeminent experts on the Modern Consumer.
We're committed to knowing the modern consumer better than anyone else and building brands to meet and lead them. We do this through our three idea centers - strategy, design, and activation.
People
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Joe Sciara
EVP, Growth
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Jeff King
CEO
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Jim Elms
Chief Engagement Officer/CEO FutureCast
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Dan Fromm
President and COO
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Suzanne Williams
Chief Financial Officer
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Tim Galles
Chief Idea Officer
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Jason Parks
Chief Growth Officer
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Katy Hornaday
EVP/Executive Creative Director
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Stephanie Parker
SVP Brand Leadership
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Sara Buck
EVP/Client Operations
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Brad Hanna
EVP, Director of Business Strategy
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Chris Cardetti
Executive Strategy Director
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Amy Allen
Chief Legal Counsel/EVP Human Resources
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Mike Swenson
President/Crossroads
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Jeff Fromm
President/FutureCast