“Let's build a new kind of capitalism, one that doesn't reward brands doing whatever it takes to be successful. Brands should actually add value to people's lives — for consumers and employees alike, in ways that don't deplete the Earth, in ways that matter more than neutrality. It's time for a version of reality where whole brands and whole brand thinkers rule. Let's go make that world.” Read more in The Muse by Clio — "An Open Letter to Whole Brand Thinkers: Let’s Take Over the World," by Tim Galles, Barkley’s chief idea officer and director of The Whole Brand Project.
Muse by Clio, 12/08/2021
The past year and a half yielded an unprecedented experiment in which our entire nation was forced to spend more time at home than at any point in their lifetimes — a change of pace, of place and of perspective, impacting every single person in America, across every generation and demographic. The result: a more intimate understanding of the role home plays in our days, in our lives and in our overall health. This experience will shape the very anatomy of home for the future. Brands can either tap into this understanding or ignore it.
Little Black Book, Barkley chief engagement officer Jim Elms launches 'The Media Advantage' with tongue-in-cheek campaign
|Client||Start Year||End Year|
|University of Louisville||2022||Current|
|CommunityAmerica Credit Union||2022||Current|
|E-Z-GO Golf Cars||2022||Current|
|Briggs & Stratton||2022||Current|
|Salad and Go||2022||Current|
|College of Charleston||2022||Current|
We’re Barkley, an independent idea company known for our heart, hustle, and relentless pursuit of what’s next. We’re out to prove the power of creativity: ideas are our business, independence is our secret weapon.
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