Cargill: A More Beautiful Barn


  • TV/Video

We needed consumers to know the difference between Honeysuckle White turkeys and the competition. It’s Honeysuckle’s 700 independent farmers. We could have made videos of farmers talking about their passion for farming. Or we could hire street artists from around the globe to create works of art inspired by each farmer’s passion. Right on the side of their barns. We chose the latter.