Russell Athletic : Major League Funk Case Study

Russell Athletic

Case Study

  • Advertising
  • Social Media
  • video
  • sports
  • campaign
  • Retail
  • Apparel
  • Marketing
  • team
  • Social Media Campaign
  • video case
  • Video Campaign
  • Baseball
  • Minor League Baseball
  • mascot

All summer long, Minor League mascots sweat, stink, and chafe in their oppressive cloaks of synthetic fur. Though they’re in the Minors, these mascots suffer from Major League underwear funk.

Russell partnered with Minor League Baseball to become the unofficial underwear of Minor League mascots from the hottest parts of the country. We told their stories via short form documentary and brought them relief in the form of Russell FreshForce Underwear with odor-fighting technology.