Russell: Mascot Case Study

Russell Athletic

Case Study

  • Advertising
  • influencer
  • video
  • sports
  • Fashion
  • Apparel
  • Baseball
  • Consumer Products
  • Creative Campaign

In 2017, Russell Athletic set out to rid the world of underpants odor with their new FreshForce Underwear. And to prove the technology actually worked, we tested it in the stinkiest, sweatiest, furriest place of all.
Partnering directly with Minor League Baseball teams, we became the official underwear of Minor League mascots from the hottest parts of the country. All summer long, these mascots sweat, stink, and chafe in their oppressive cloaks of synthetic fur. Though they’re in the Minors, these mascots suffer from Major League underwear funk.
We told their stories via short-form documentary and brought them relief in the form of Russell FreshForce Underwear with odor-fighting technology.